The 21-Day Branding Challenge installs a different operating system—one that changes how you see markets, buyers, media, and growth forever.
What This Challenge Actually IS
This is NOT:
- Another marketing course
- A new lead hack
- A better way to tweak your PPC
- An SEO shortcut
- A bundle of disconnected tactics
If you’re looking for a smarter way to compete in the auction — this isn’t it.
The Truth BIG Brands Never Share
How Demand Actually Grows
Most operators believe growth starts when someone searches.
It doesn’t.
Search is the result — not the cause.
Demand was built long before the click.
By the time someone types your name into Google, the decision has largely been made.
Category leaders understand this.
They don’t wait for intent.
They build mental availability.
They reach buyers before urgency shows up.
They show up consistently — not just when someone raises their hand.
That’s why they get searched by name.
That’s why their performance marketing gets cheaper over time.
That’s why they don’t panic when shoulder season hits.
Demand doesn’t spike because you optimized a campaign.
It compounds because you built memory.
That’s the difference.
That gives you a HUGE advantage
If you learn what Private Equity doesn’t know, you don’t need their budgets.
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The Demand Pools Model → How category leaders reach buyers before intent shows up — and win before the click |
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Mental & Physical Availability → Why being easy to remember and easy to buy beats hyper-targeting |
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The Distinctiveness Playbook → How to become the obvious choice — without being cheaper |
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The Brand Lens → How brands live in buyers’ minds — not your spreadsheet |
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The Creative Execution Framework → Why memorable advertising outperforms optimized advertising |
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The Fame-First Growth Model → How brand fame multiplies every dollar you spend |
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The Media Mix Multiplier → Why broad reach drives modern growth |
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The Measurement Reality Check → What actually tells you branding is working (and what doesn’t) |
This isn’t marketing theory
It’s how dominant brands decide
What You’re Really Buying
You’re not buying videos.
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You’re buying better decisions |
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You’re buying clarity about what builds demand — and what just funds the auction |
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You’re buying fewer wasted dollars |
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You’re buying independence from platforms you don’t control |
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You’re buying a brand that compounds instead of resetting every month |
One structural shift changes how every dollar works
This isn’t an expense
It’s a structural upgrade
Here's What You're Getting Inside the Challenge
These bonuses disappear after this page closes. You won’t get them anywhere else. If you’re serious about owning your market, act now.
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Full Access to the 21-Day Branding System (Installed Over 21 Days)($997 Value) |
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Bonus #1 The Companion WorkbookStep-by-step exercises to implement what you learn ($197 Value) |
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Bonus #2 Brand AppraisalGet clarity on what’s working (and what’s broken) in your current branding ($697 Value) |
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Bonus #3 30+ Marketing Cheat Sheets & InfographicsGet instant access to a growing vault of high-impact visuals covering branding, advertising, copywriting, creative strategy, and more. ($197 Value) |
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Bonus #4 Case Studies & Real-World ExamplesSee exactly how these strategies work in action ($197 Value) |
These Bonuses Are ALL Inside The 21-Day Branding Challenge... And You'll Get Immediate Access To The Bonuses The Moment You Join The 21-Day Branding Challenge Today!
Total Value:
$2,285
$297
See What Other Home Service Operators Are Saying
While most “marketing experts” spend their time selling you on what they “believe” is best for your business, Tom shows you what’s best for your business.
I have worked with some great ad writers but choose to recommend Tom to all my clients because 1) he has never let one of my clients down and 2) he was a small business owner that struggled at one time and learned to market and sell his way out of it. Tom is one of us. There is no better small business marketer out there. His motivation is your success, not where or how much you spend on advertising.
Geno Gruber
Business Coach
Tom has been amazing to work and has helped us take Mister Greenway to the next level.
His knowledge of how to find the best marketing channels and leverage the buy on broadcast networks has provided a tremendous value to our organization. On top of his knowledge, his willingness to answer your questions and look at additional opportunities to market your business and build your brand provides above and beyond what others can offer.
Devin Williams
Owner, Mister Greenway
Tom Wanek is an exceptional marketing expert with a unique talent for understanding your needs and crafting messaging that resonates perfectly with your target audience.
His ability to align branding strategies with your business goals makes him an invaluable resource. I've had the privilege of working with Tom for years, and his guidance and expertise have played a pivotal role in shaping the success of our marketing efforts.
Derek Cole
Owner, Simmons One Hour
Tom really understands the big picture in advertising.
He was critical in helping us develop our brand and highlighting our unique brand DNA. We are much stronger and well recognized now because of his work.
Michael Porter
Owner, Greenwood Heating & Home Services
“Tom laid out a systematic and repeatable process for building a powerful brand.
He also showed how "the herd" is moving away from effective advertising into left-brain drivel and the opportunity that exists to differentiate with effective right-brain ads.”
Craig Andrews
“My favorite part of the course came when working on my Brand Codes.
I realized that one of my brand codes was wrong because it didn't represent my brand DNA. Knowing what to do, but more importantly WHY was liberating and game changing.”
Nathan Huey
“Tom helped me identify our unique brand identifiers and establish a solid foundation for our current and future marketing campaigns.
Now my ads are not only creative and compelling but they are COHESIVE! I wish I had taken this course sooner!”
Rebecca Rinn Powell
Why Waiting Costs You MORE than Acting
The MARKET DOESN'T PAUSE.
Private equity-backed competitors keep building awareness — whether you do or not.
Google gets more expensive every year.
Performance marketing resets every month.
Brand advantage compounds.
So does brand neglect.
If you wait, you don’t stay even.
You fall further behind.
Not because someone outspent you.
Because they built demand earlier.
Shoulder season exposes weak brands.
Strong brands still get called.
Still get searched by name.
Still win before the click.
Every month you delay, someone else is building memory in your market.
And once memory is built, it’s hard to displace.
You can keep optimizing campaigns.
Or you can start compounding advantage.
The longer you wait, the harder the climb.
If you don’t build demand, someone else will.
The Line You Have to Cross
You can keep feeding the machine.
Keep funding the auction.
Keep competing for clicks against bigger budgets.
Or you can install the system that builds demand you control.
This is the line between:
Chasing leads
And becoming the brand competitors can’t ignore.
Reacting to price increases
And forcing others to react to you.
Fighting for scraps
And owning the category.
There isn’t a neutral position.
There isn’t a safe middle.
You either build demand — or you compete for leftovers.
Your Next Move Is Simple
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Step 1Enroll in the 21-Day Branding Challenge |
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Step 2Follow the system—one focused lesson per day |
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Step 3Begin building demand that compounds over time |
No hacks.
No reacting to algorithm changes.
No guessing.
Just a proven system that reshapes how you think, decide, and grow.
Join the 21-Day Branding Challenge Now! 👉🏿What You Get When You Join
When you enroll, you get immediate access to:
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The complete 21-Day Branding Challenge (installed over 21 days) → One focused lesson per day to permanently shift how you think about growth |
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The Companion Workbook → Apply each lesson directly to your market, your media, your brand. |
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A Brand Appraisal → Identify what’s strengthening demand — and what’s quietly weakening it |
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30+ Marketing Cheat Sheets & Infographics → Clear reference tools built from evidence-based principles |
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Real-world case studies from home service brands → See how operators apply this system in the field |
