Meet the

Branding Expert Who Sees Through Digital Marketing B.S.

As the founder of BrandWise Academy, I’ve spent nearly two decades helping home service businesses build powerful brands and cut through digital marketing waste. I’ve managed over $20M in ad spend, written 1,000+ ads, and seen firsthand how digital agencies obscure performance with jargon and bloated reports. 

As a branding expert—not a digital marketer—I’ve seen how agencies manipulate numbers, overcomplicate strategies, and drain businesses dry. Unlike digital marketers who profit from your confusion, my focus is on building a brand that gets searched, recognized, and chosen—without paying Google a ransom. This playbook gives you the power to see through their tricks and finally take control of your marketing.