The Dirty Secret Big Greedy Brands Don’t Want You to Know
Big brands aren’t guessing when it comes to marketing—they follow a proven, evidence-based playbook that keeps them top of mind and in demand.
The problem? They hoard this knowledge for themselves, ensuring that small operators stay in the dark. Instead, you're left burning cash on digital ads that don’t work—while they continue to dominate.
But here’s the kicker—even Private Equity firms, which have been aggressively buying up home service brands across the country, don’t know these secrets. They acquire businesses, pump money into marketing, and expect results—without ever understanding what actually builds long-term brand dominance.
This means you have a once-in-a-lifetime advantage: by mastering what even PE firms don’t, you can out-position and outlast them in your market—without needing their massive budgets.
It’s time to take that power back.
But it’s not just Big Brands and Private Equity firms hoarding branding secrets—Google has its own way of keeping independent operators in check.
For years, they’ve built an ecosystem that forces you to pay for every click, every lead, and every customer—keeping you dependent on their ever-changing rules and rising costs. But what if you didn’t have to?
Most home service businesses throw money at PPC, SEO, and social media ads hoping something sticks. But marketing isn’t about chasing leads—it’s about building a brand people search for by name.
Here Is Your Mission,
(Should You Choose To Accept This Challenge…)
That’s exactly what you’ll learn in The 21-Day Branding Challenge—a battle-tested, science-backed system designed to help you break free from Google’s grip and establish your business as the CATEGORY-KING.
For the next 21 days, I’ll walk you through a proven, evidence-based system for making your brand easier to recognize, recall, and choose when customers need you—helping you reach more people and stay top-of-mind without relying on paid ads.
When people know you, they choose you—without clicking a paid ad first.
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The Brand Paradox – Why your brand exists in customers' minds, not your own (and how to shape their perceptions) |
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How to Become the First Brand People Think Of – The key to staying top-of-mind when customers need you) |
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The Demand Pools Model – How to reach buyers before they’re ready to hire a home service company |
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How to Expand Your Customer Base – Why growth comes from reaching all category buyers (not just a narrow segment) |
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Building a Brand Customers Remember – The real reason customers remember some brands and forget others |
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The Secret to Ads That Stick – How breakthrough advertising drives long-term demand |
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Why Traditional Media STILL Works – Proven strategies for dominating radio, TV, and out-of-home |
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How to Measure Your Brand’s Growth – The key indicators that actually tell you if your marketing is working |
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And More! |
This isn’t another PPC or SEO hack—it’s your escape plan from the pay-to-play system that Google and big brands want you locked into.
It’s time to take back control and build a brand that dominates—without paying for every lead.
Here's What You're Getting Inside the Challenge
These bonuses disappear after this page closes. You won’t get them anywhere else. If you’re serious about owning your market, act now.
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Full Access to the 21-Day Branding Challenge($997 Value) |
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Bonus #1 The Companion WorkbookStep-by-step exercises to implement what you learn ($197 Value) |
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Bonus #2 Brand AppraisalGet clarity on what’s working (and what’s broken) in your current branding ($697 Value) |
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Bonus #3 30+ Marketing Cheat Sheets & InfographicsGet instant access to a growing vault of high-impact visuals covering branding, advertising, copywriting, creative strategy, and more. ($197 Value) |
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Bonus #4 Case Studies & Real-World ExamplesSee exactly how these strategies work in action ($197 Value) |
These Bonuses Are ALL Inside The 21-Day Branding Challenge... And You'll Get Immediate Access To The Bonuses The Moment You Join The 21-Day Branding Challenge Today!
Total Value:
$2,285
Yours for just
$197
See What Other Home Service Operators Are Saying
While most “marketing experts” spend their time selling you on what they “believe” is best for your business, Tom shows you what’s best for your business.
I have worked with some great ad writers but choose to recommend Tom to all my clients because 1) he has never let one of my clients down and 2) he was a small business owner that struggled at one time and learned to market and sell his way out of it. Tom is one of us. There is no better small business marketer out there. His motivation is your success, not where or how much you spend on advertising.
Geno Gruber
Business Coach
Tom has been amazing to work and has helped us take Mister Greenway to the next level.
His knowledge of how to find the best marketing channels and leverage the buy on broadcast networks has provided a tremendous value to our organization. On top of his knowledge, his willingness to answer your questions and look at additional opportunities to market your business and build your brand provides above and beyond what others can offer.
Devin Williams
Owner, Mister Greenway
Tom Wanek is an exceptional marketing expert with a unique talent for understanding your needs and crafting messaging that resonates perfectly with your target audience.
His ability to align branding strategies with your business goals makes him an invaluable resource. I've had the privilege of working with Tom for years, and his guidance and expertise have played a pivotal role in shaping the success of our marketing efforts.
Derek Cole
Owner, Simmons One Hour
Tom really understands the big picture in advertising.
He was critical in helping us develop our brand and highlighting our unique brand DNA. We are much stronger and well recognized now because of his work.
Michael Porter
Owner, Greenwood Heating & Home Services
“Tom laid out a systematic and repeatable process for building a powerful brand.
He also showed how "the herd" is moving away from effective advertising into left-brain drivel and the opportunity that exists to differentiate with effective right-brain ads.”
Craig Andrews
“My favorite part of the course came when working on my Brand Codes.
I realized that one of my brand codes was wrong because it didn't represent my brand DNA. Knowing what to do, but more importantly WHY was liberating and game changing.”
Nathan Huey
“Tom helped me identify our unique brand identifiers and establish a solid foundation for our current and future marketing campaigns.
Now my ads are not only creative and compelling but they are COHESIVE! I wish I had taken this course sooner!”
Rebecca Rinn Powell
Why Time is of the Essence
Don’t Wait for Another Shoulder Season to Break You
The home service industry runs on cycles—feast or famine. Shoulder seasons hit, and suddenly, leads dry up, and you’re scrambling to fill the pipeline. Meanwhile, the big players with brand recognition keep getting calls, even in slow months.
If you wait, nothing changes. Google keeps winning. Big brands stay in control. And you’ll still be chasing customers instead of having them search for you.
Big brands already know these secrets—they’ve used them for decades to dominate. But no one ever handed that playbook to small operators like you. Now, it’s your turn to take the same proven strategies and become the CATEGORY-KING in your market. The only way out? Take action NOW.
Here's What to Do Next
You’ve seen how Google, Big Brands, and Private Equity firms are stacking the deck against independent operators. You’ve seen how branding—not just ads—is the key to breaking free from their control.
Now, it’s time to make the decision.
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Step 1Click the button below to enroll in the 21-Day Branding Challenge. |
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Step 2Follow the proven system to build a brand homeowners search for by name |
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Step 3Stop chasing leads and start attracting customers—on your terms. |
Do YOU Accept?
Join the 21-Day Branding Challenge Now! 👉🏿(Get everything you need to build a more famous brand—including ALL bonuses for just $197!)
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Daily Training Videos |
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Guided Exercises |
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Lifetime Access |
