The Game is Rigged Against Independent Operators—But You Can Win Back Control

DECLARE Your Independence From Google & Big Greedy Brands— Build A Category King Brand Homeowners Search For!

Video Poster Image
Here’s What You’re About to Unlock 

In just 21 days, you’ll have a branding system that attracts customers automatically without being held hostage by Google, digital agencies, or wasteful ad spend. 

If all this did was free you from Google’s Kung-Fu grip and get customers searching for you by name… would it be worth it?

Join the The 21-Day Branding Challenge Now! 👉🏿

The Game is Rigged Against Independent Operators—But You Can Win Back Control

DECLARE Your Independence From G0oogle & Big Greedy Brands— Build A Category King Brand Homeowners Search For!

Video Poster Image
Here’s What You’re About to Unlock 

In just 21 days, you’ll have a branding system that attracts customers automatically without being held hostage by Google, digital agencies, or wasteful ad spend. 

If all this did was free you from Google’s Kung-Fu grip and get customers searching for you by name… would it be worth it?

Join the The 21-Day Branding Challenge Now! 👉🏿

An Open Letter to Every Home Service Operator Who's Sick & Tired of Wasting Money on Google & Digital Agencies...

Dear Home Service Operator, 

If you’ve ever felt like you’re trapped in a never-ending cycle of throwing money at Google and digital agencies, hoping for better results—only to feel more frustrated than before—you’re not alone. 

I know what it’s like to waste money on digital marketing. Years ago, I owned a retail workwear store and paid tens of thousands of dollars (that I didn’t have) to an SEO company—only to see zero results. Worse, they used shady "Black Hat" tactics that backfired. 

Then, I figured out how to do SEO myself. I ranked #1 for ‘work boots’ and ‘Carhartt clothing’—until Google’s infamous Florida Update in November 2003 wiped out my rankings right before Black Friday—forcing countless small businesses like mine to pay for ads just to stay visible.. It became clear: Google didn’t care about helping businesses grow. They wanted to force retailers into paying for ads. 

That’s when I shifted my focus. I spent my career learning how to minimize dependence on Google, outmaneuver big brands, and use evidence-based marketing to dominate any category. Now, I teach operators how to take control of their brand—so they never have to rely on Google again.

An Open Letter to Every Home Service Operator Who's Sick & Tired of Wasting Money on Google & Digital Agencies...

Dear Home Service Operator, 

If you’ve ever felt like you’re trapped in a never-ending cycle of throwing money at Google and digital agencies, hoping for better results—only to feel more frustrated than before—you’re not alone. 

I know what it’s like to waste money on digital marketing. Years ago, I owned a retail workwear store and paid tens of thousands of dollars (that I didn’t have) to an SEO company—only to see zero results. Worse, they used shady "Black Hat" tactics that backfired. 

Then, I figured out how to do SEO myself. I ranked #1 for ‘work boots’ and ‘Carhartt clothing’—until Google’s infamous Florida Update in November 2003 wiped out my rankings right before Black Friday—forcing countless small businesses like mine to pay for ads just to stay visible.. It became clear: Google didn’t care about helping businesses grow. They wanted to force retailers into paying for ads. 

That’s when I shifted my focus. I spent my career learning how to minimize dependence on Google, outmaneuver big brands, and use evidence-based marketing to dominate any category. Now, I teach operators how to take control of their brand—so they never have to rely on Google again.

The Dirty Secret Big Greedy Brands Don’t Want You to Know

Big brands aren’t guessing when it comes to marketing—they follow a proven, evidence-based playbook that keeps them top of mind and in demand.


The problem? They hoard this knowledge for themselves, ensuring that small operators stay in the dark. Instead, you're left burning cash on digital ads that don’t work—while they continue to dominate. 

But here’s the kicker—even Private Equity firms, which have been aggressively buying up home service brands across the country, don’t know these secrets. They acquire businesses, pump money into marketing, and expect results—without ever understanding what actually builds long-term brand dominance.

This means you have a once-in-a-lifetime advantage: by mastering what even PE firms don’t, you can out-position and outlast them in your market—without needing their massive budgets. 

It’s time to take that power back. 

But it’s not just Big Brands and Private Equity firms hoarding branding secrets—Google has its own way of keeping independent operators in check. 

For years, they’ve built an ecosystem that forces you to pay for every click, every lead, and every customer—keeping you dependent on their ever-changing rules and rising costs. But what if you didn’t have to? 

Most home service businesses throw money at PPC, SEO, and social media ads hoping something sticks. But marketing isn’t about chasing leads—it’s about building a brand people search for by name.

Here Is Your Mission,

(Should You Choose To Accept This Challenge…)

That’s exactly what you’ll learn in The 21-Day Branding Challenge—a battle-tested, science-backed system designed to help you break free from Google’s grip and establish your business as the CATEGORY-KING. 

For the next 21 days, I’ll walk you through a proven, evidence-based system for making your brand easier to recognize, recall, and choose when customers need you—helping you reach more people and stay top-of-mind without relying on paid ads. 

When people know you, they choose you—without clicking a paid ad first.

WHAT YOU’LL LEARN INSIDE

THE CHALLENGE

WHAT YOU’LL LEARN INSIDE

THE
CHALLENGE

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The Brand Paradox – Why your brand exists in customers' minds, not your own (and how to shape their perceptions)

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How to Become the First Brand People Think Of – The key to staying top-of-mind when customers need you)

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The Demand Pools Model – How to reach buyers before they’re ready to hire a home service company

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How to Expand Your Customer Base – Why growth comes from reaching all category buyers (not just a narrow segment)

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Building a Brand Customers Remember – The real reason customers remember some brands and forget others

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The Secret to Ads That Stick  –  How breakthrough advertising drives long-term demand

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Why Traditional Media STILL Works – Proven strategies for dominating radio, TV, and out-of-home

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How to Measure Your Brand’s Growth – The key indicators that actually tell you if your marketing is working

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And More!

This isn’t another PPC or SEO hack—it’s your escape plan from the pay-to-play system that Google and big brands want you locked into.


It’s time to take back control and build a brand that dominates—without paying for every lead.

Here's What You're Getting Inside the Challenge 

These bonuses disappear after this page closes. You won’t get them anywhere else. If you’re serious about owning your market, act now. 

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Full Access to the 21-Day Branding Challenge

($997 Value)

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Bonus #1

The Companion Workbook

Step-by-step exercises to implement what you learn

($197 Value)

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Bonus #2

Brand Appraisal

Get clarity on what’s working (and what’s broken) in your current branding

($697 Value)

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Bonus #3

30+ Marketing Cheat Sheets & Infographics

Get instant access to a growing vault of high-impact visuals covering branding, advertising, copywriting, creative strategy, and more.

($197 Value)

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Bonus #4

Case Studies & Real-World Examples

See exactly how these strategies work in action

($197 Value)

These Bonuses Are ALL Inside The 21-Day Branding Challenge... And You'll Get Immediate Access To The Bonuses The Moment You Join The 21-Day Branding Challenge Today!

 

Total Value:

$2,285

 

Yours for just

$197

Join the 21-Day Branding Challenge Now! 👉🏿

See What Other Home Service Operators Are Saying

I’M READY TO SCALE MY BRAND 👉🏿

Why Time is of the Essence

Don’t Wait for Another Shoulder Season to Break You

The home service industry runs on cycles—feast or famine. Shoulder seasons hit, and suddenly, leads dry up, and you’re scrambling to fill the pipeline. Meanwhile, the big players with brand recognition keep getting calls, even in slow months. 

If you wait, nothing changes. Google keeps winning. Big brands stay in control. And you’ll still be chasing customers instead of having them search for you. 

Big brands already know these secrets—they’ve used them for decades to dominate. But no one ever handed that playbook to small operators like you. Now, it’s your turn to take the same proven strategies and become the CATEGORY-KING in your market. The only way out? Take action NOW. 

Here's What to Do Next 

You’ve seen how Google, Big Brands, and Private Equity firms are stacking the deck against independent operators. You’ve seen how branding—not just ads—is the key to breaking free from their control. 

Now, it’s time to make the decision. 

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Step 1

Click the button below to enroll in the 21-Day Branding Challenge.

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Step 2

Follow the proven system to build a brand homeowners search for by name

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Step 3

Stop chasing leads and start attracting customers—on your terms.

Do YOU Accept?

Join the 21-Day Branding Challenge Now! 👉🏿

(Get everything you need to build a more famous brand—including ALL bonuses for just $197!)

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Daily Training Videos

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Guided Exercises

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Lifetime Access

Total Value: $2,285