The 21-Day Branding Challenge installs a different operating system—one that changes how you see markets, buyers, media, and growth forever.
What This Challenge Actually IS
This is NOT:
- Another marketing course
- A collection of tactics
- A PPC or SEO workaround
- Theory for theory’s sake
The Truth BIG Brands Never Share
Big brands don’t guess.
They use an evidence-based branding system that:
- Builds mental availability
- Reaches all category buyers
- Compounds over time
- Makes performance marketing cheaper—not essential
Private equity firms often don’t understand this either.
They buy brands, pour money into marketing, and expect results—without knowing how brand growth actually works.
That gives you a HUGE advantage
If you learn what they don’t, you don’t need their budgets.
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The Brand Lens → How brands live in buyers’ minds—not yours |
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The Mental & Physical Availability System → Why being easy to remember and easy to buy beats targeting |
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The Creative Execution Framework → Why memorable ads outperform optimized ones |
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The Media Mix Multiplier → Why traditional media still drives modern growth |
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The Demand Pools Model → How category kings reach buyers before intent shows up |
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The Distinctiveness Playbook → How brands win without being “better” or cheaper |
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The Fame-First Growth Model → How brand fame multiplies every dollar you spend |
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The Measurement Reality Check → What actually tells you branding is working (and what doesn’t) |
This isn’t marketing theory.
It’s how dominant brands decide.
What You’re Really Buying
You’re not buying videos. You’re buying:
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Better decisions |
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Fewer wasted dollars |
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Independence from Google and other platforms you don’t control |
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A brand that compounds instead of resets every month |
Here's What You're Getting Inside the Challenge
These bonuses disappear after this page closes. You won’t get them anywhere else. If you’re serious about owning your market, act now.
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Full Access to the 21-Day Branding System (Installed Over 21 Days)($997 Value) |
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Bonus #1 The Companion WorkbookStep-by-step exercises to implement what you learn ($197 Value) |
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Bonus #2 Brand AppraisalGet clarity on what’s working (and what’s broken) in your current branding ($697 Value) |
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Bonus #3 30+ Marketing Cheat Sheets & InfographicsGet instant access to a growing vault of high-impact visuals covering branding, advertising, copywriting, creative strategy, and more. ($197 Value) |
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Bonus #4 Case Studies & Real-World ExamplesSee exactly how these strategies work in action ($197 Value) |
These Bonuses Are ALL Inside The 21-Day Branding Challenge... And You'll Get Immediate Access To The Bonuses The Moment You Join The 21-Day Branding Challenge Today!
Total Value:
$2,285
$297
See What Other Home Service Operators Are Saying
While most “marketing experts” spend their time selling you on what they “believe” is best for your business, Tom shows you what’s best for your business.
I have worked with some great ad writers but choose to recommend Tom to all my clients because 1) he has never let one of my clients down and 2) he was a small business owner that struggled at one time and learned to market and sell his way out of it. Tom is one of us. There is no better small business marketer out there. His motivation is your success, not where or how much you spend on advertising.
Geno Gruber
Business Coach
Tom has been amazing to work and has helped us take Mister Greenway to the next level.
His knowledge of how to find the best marketing channels and leverage the buy on broadcast networks has provided a tremendous value to our organization. On top of his knowledge, his willingness to answer your questions and look at additional opportunities to market your business and build your brand provides above and beyond what others can offer.
Devin Williams
Owner, Mister Greenway
Tom Wanek is an exceptional marketing expert with a unique talent for understanding your needs and crafting messaging that resonates perfectly with your target audience.
His ability to align branding strategies with your business goals makes him an invaluable resource. I've had the privilege of working with Tom for years, and his guidance and expertise have played a pivotal role in shaping the success of our marketing efforts.
Derek Cole
Owner, Simmons One Hour
Tom really understands the big picture in advertising.
He was critical in helping us develop our brand and highlighting our unique brand DNA. We are much stronger and well recognized now because of his work.
Michael Porter
Owner, Greenwood Heating & Home Services
“Tom laid out a systematic and repeatable process for building a powerful brand.
He also showed how "the herd" is moving away from effective advertising into left-brain drivel and the opportunity that exists to differentiate with effective right-brain ads.”
Craig Andrews
“My favorite part of the course came when working on my Brand Codes.
I realized that one of my brand codes was wrong because it didn't represent my brand DNA. Knowing what to do, but more importantly WHY was liberating and game changing.”
Nathan Huey
“Tom helped me identify our unique brand identifiers and establish a solid foundation for our current and future marketing campaigns.
Now my ads are not only creative and compelling but they are COHESIVE! I wish I had taken this course sooner!”
Rebecca Rinn Powell
Why Waiting Costs You MORE than Acting
The home service industry doesn’t stand still.
Demand rises. Demand falls.
Google gets more expensive every quarter.
Private equity-backed brands keep compounding awareness—whether the market is hot or cold.
When shoulder season hits, weak brands feel it immediately.
Strong brands don’t.
They still get calls.
They still get searched by name.
They still win before the first click ever happens.
If you don’t build demand before you need it, you’re forced to buy it when it’s most expensive.
And the longer you wait, the wider the gap gets—because brand advantage compounds quietly while everyone else is reacting.
This challenge isn’t about fixing this month.
It’s about making sure next season doesn’t feel like the last one.
The Line You Have to Cross
You can keep renting attention from Google.
Or you can install the same system big brands use to own demand. This is the line between:
Chasing leads
And becoming the brand people already trust
The only way out is through.
Your Next Move Is Simple
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Step 1Enroll in the 21-Day Branding Challenge |
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Step 2Follow the system—one focused lesson per day |
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Step 3Start building a brand homeowners search for by name |
No hacks.
No guesswork.
No chasing whatever Google changes next.
Just a proven way of thinking—and operating—that puts you back in control.
Join the 21-Day Branding Challenge Now! 👉🏿What You Get When You Join
When you enroll, you get immediate access to:
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The complete 21-Day Branding Challenge |
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The Companion Workbook to apply each lesson |
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A Brand Appraisal to diagnose what’s helping or hurting demand |
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30+ Marketing Cheat Sheets & Infographics |
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Real-world case studies from home service brands |
This is not a course about tactics.
It’s a system.
A lens.
